WDFD : What a Day For Design

We designed a new logo, catalog, interactive presentation, and brand experience in-store

Brand experience that smells good. This catalog was printed using a special process that releases by gently rubbing the printed surface. The rubbing action shears the capsules imbedded on the surface of the varnish releasing the fragrance oil. The net result is a pleasant release of scent, which after a short while dissipates until rubbed again.

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